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Why Do Different Retailers Offer Different Rates?

Doesn't everyone buy electricity at the same price?

Yes, all retailers must buy electricity at the same price, but there are other factors that affect the price consumers pay.

Market Conditions

Retailers try to anticipate if market conditions will result in an increase or decrease to the pool price in the future/over a period of time. This is a bit of a gamble which is partially why Retailers offer different fixed rates with different terms.

Competition and Consumer Expectations

Much like groceries or gasoline, different retailers charge different mark-ups on their product and adjust pricing based on consumer reaction and competition in the marketplace. In Alberta, we are lucky as consumers to have a choice where we purchase our electricity and natural gas. At LEAP, we want to help you save – not only by offering competitive, market-leading rates – but by helping you become more energy efficient to USE LESS & SAVE MORE! 

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Calgary Office

  • 2200, 425 - 1 Street SW
    Calgary, Alberta T2P 3L8
  • +1-800-305-8884

Edmonton Office

  • 1203 4th Street Nisku, Alberta T9E 7L3
  • 780-932-5327

A note about fair competition: 

All customers are free to purchase natural gas services from the default supply provider or from a retailer of their choice and to purchase electricity from a regulated rate provider or from a retailer of their choice. The delivery of natural gas and electricity to you is not affected by your choice. If you change you you purchase natural gas or electricity services from, you will continue receiving natural gas and electricity from the distribution company in your service area. For a current list of retailers you may choose from, visit or call 310-4822 (toll free in Alberta). 

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